What does DTG stand for in t-shirt printing?

DTG is a very common acronym in the t-shirt printing industry referring to Direct To Garment printing. Direct To Garment is the same printing method as digital printing; both are simply different names for the same thing. This type of printing process is most commonly used for orders of fewer than six pieces. You may be wondering where the name “Direct To Garment” comes from. The significance of this phrase is because it involves printing the design directly to the t-shirt without going through the process of color separation and screen creation that is used for traditional screen printing. The “Direct To Garment” name is a great marketing strategy for this emerging technology that eventually wants to be direct competition to screen printing. That is why it markets itself as "Direct To Garment" because screen printing has quite a few stages in between artwork to print.

Direct To Garment printing does not require the artwork to be printed to film and then burned to a screen to be put on a printing press. You can actually print the designs straight from a computer to a t-shirt with a direct to garment printer. The digital printing method is very quick, easy, and clean. However, it does have its downside as well.

Currently at this stage of direct to garment printing, the ink is not near as strong as it should be. This means that after a couple of washes the colors will start to lose their vibrancy and fade a little. This is a problem that all direct to garment printers face. That is why we encourage those who are utilizing digital printing to use the shirts as a novelty or for just a few uses because its durability is weaker than screen printing.

Direct To Garment printing is a great option for customers who need fewer than six pieces printed, especially when there are a lot of colors involved in the design. It is much more economical and in a lot of cases makes the print possible because screen printing would be much, much more expensive if even possible at all. Knowing the pros and cons of each process is essential to making an informed decision.

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